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Course Description
Designs Application on Brands course explores the role of design in building and enhancing brand identity, image, and communication. Students will examine how design elements such as logos, packaging, and visual identity systems contribute to brand recognition, differentiation, and consumer perception. Through case studies, projects, and discussions, students will learn how to apply design principles effectively to create cohesive and impactful brand experiences across various touchpoints.
Learning Objectives
- Understand the relationship between design and branding.
- Analyze the visual elements and design strategies used in branding.
- Develop skills in creating and implementing visual brand identity systems.
- Explore the role of design in brand communication and marketing.
- Gain proficiency in applying design principles to enhance brand experiences.
- Evaluate and critique design applications in real-world branding contexts.
Course Content
- Introduction to Design and Branding
- Elements of Brand Identity: Logos, Colors, Typography, etc.
- Branding Strategies: Differentiation, Positioning, and Target Audience
- Logo Design and Development Process
- Packaging Design and Brand Experience
- Visual Identity Systems: Brand Guidelines and Consistency
- Brand Communication through Design: Advertising, Marketing Collateral, and Digital Media
- Environmental Design and Branded Spaces
- Branding in Digital Platforms: Websites, Social Media, and Mobile Apps
- Brand Extensions and Co-branding
- Case Studies: Analysis of Successful Branding Campaigns
- Portfolio Development: Applying Design to Branding Projects
Course Structure
- Lectures: Weekly lectures covering theoretical concepts, case studies, and design strategies in branding.
- Workshops: Hands-on workshops and design exercises to develop skills in logo design, packaging, and brand identity development.
- Branding Projects: Individual and group projects to create visual identity systems and branding campaigns for fictional or real-world brands.
- Guest Speakers: Invited professionals from the branding and design industry to share insights and experiences.
- Field Trips: Visits to design studios, branding agencies, and retail environments to observe branding in practice.
Assessment and Grading
- Branding Projects: 50%
- Assignments and Exercises: 30%
- Participation and Attendance: 10%
- Final Presentation or Portfolio: 10%
Required Materials/Resources
- Design Software: Adobe Illustrator, Adobe Photoshop, etc., for creating brand assets and visual identity systems.
- Textbooks and Readings: As per instructor
- Access to Branding Resources: Online branding guides, case studies, and industry publications for research and inspiration.
- Design Materials: Sketchbooks, markers, pens, and other traditional and digital design tools for ideation and prototyping.
Courses Policies
- Participation: Active engagement in discussions and activities is encouraged.
- Academic Integrity: All work submitted must be original and cited properly.
- Grading Policy: Grades will be based on the quality of work and adherence to deadlines.
Instructor Information
- Instructor Name: Mr. Shaheer Ahmed Khan
- Instructor Profile Link: https://www.parho.co/instructor/shaheer-a-khan/
Additional Information
- Duration: As per instructor
- Format: Online, asynchronous
- Technical Requirements: Access to a computer with internet connection
- Support Resources: Purchase Support Hours
Shaheer A. Khan
3 Students6 Courses
Shaheer Khan has worked on several digital projects for several clients with an overall of six years of an industry experience. He is an expert in making designs for brand communications, a photographer and videographer. He creatively visualize ideas to videos from brand testimonials to product images. working to enhance the quality and business idea.
He graduated in Bachelor's of Science in Media Science (Advertising) in 2019 from Iqra University (Main Campus). He currently resides in Karachi, Pakistan.
While prior design experience can be beneficial, this course is designed to accommodate learners with varying levels of proficiency. We cover fundamental design principles and provide guidance and support throughout the course.
Yes, access to design software such as Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, etc.) or equivalent is recommended for completing assignments and projects. However, we also provide alternative options for those who may not have access to these tools.
We recommend dedicating approximately 2 hours per week to lectures, readings, and assignments. However, the exact time commitment may vary based on individual learning styles and pace.
Extra Information
Requirements
- Duration: As Per Instructor
- Prerequisites: Basic understanding of design principles and branding concepts is recommended but not required.
- Requirements: Access to design software (Adobe Creative Suite or equivalent), a computer with internet connection, willingness to engage in hands-on design activities and projects.
Features
- Lectures, tutorials, and demonstrations
- Case studies and real-world examples
- Practical design exercises and projects
- Feedback and critique sessions
- Guest speakers from the industry
- Access to design resources and tools
Target Audiences
- Graphic designers and visual artists interested in branding
- Marketing professionals looking to enhance their understanding of design in branding
- Entrepreneurs and business owners seeking to develop or improve their brand identities
- Students studying design, marketing, or related fields
- Anyone interested in the intersection of design and branding
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