Digital Marketing Course

Course Description

Digital Marketing Course is comprehensive course covers the core principles and practical techniques of digital marketing in the online landscape. Participants will learn how to effectively leverage various digital channels to achieve business goals, from SEO and social media marketing to email campaigns and analytics.

Types of Session

This course has two types of sessions.

Learning Objectives

By the end of this course, participants will be able to:

1. Understand the fundamentals of digital marketing and its key concepts.
2. Develop a digital marketing strategy tailored to business objectives.
3. Execute campaigns across multiple digital channels (SEO, SEM, social media, email).
4. Analyze and measure the effectiveness of digital marketing efforts using analytics tools.
5. Stay updated with current trends and best practices in digital marketing.

Course Content

1. Introduction to Digital Marketing

• Overview of digital marketing channels and their importance
• Evolution of digital marketing in the modern business landscape

2. Website Optimization and SEO

• Basics of website optimization for search engines (SEO)
• Keyword research, on-page optimization, and link building strategies

3. Search Engine Marketing (SEM)

• Introduction to pay-per-click (PPC) advertising
• Google Ads and Bing Ads: setup, optimization, and management

4. Social Media Marketing

• Creating and optimizing social media profiles
• Content strategies for Facebook, Instagram, Twitter, LinkedIn, etc.

5. Email Marketing

• Building email lists and segmenting audiences
• Designing effective email campaigns and automation

6. Content Marketing

• Planning and creating engaging content for digital platforms
• Content distribution and promotion strategies

7. Analytics and Performance Measurement

• Introduction to Google Analytics and other analytics tools
• Interpreting data to optimize digital marketing campaigns

8. Digital Marketing Strategy

• Developing a comprehensive digital marketing plan
• Case studies and practical exercises on strategy formulation

9. Emerging Trends in Digital Marketing

• AI in digital marketing, voice search optimization, and other trends
• Future-proofing your digital marketing efforts

Assessment and Grading

1. Quizzes 20%
2. Case Studies Analysis 30%
3. Reflective Essays 25%
4. Final Project 25%

Courses Policies

• Participation: Active engagement in discussions and activities is encouraged.
• Academic Integrity: All work submitted must be original and cited properly.
• Grading Policy: Grades will be based on the quality of work and adherence to deadlines.

Instructor Information

• Instructor Name: Ms. Kiran Aslam
• Instructor Profile Link: https://www.parho.co/instructor/kiran-aslam/

Additional Information

• Format: Online, asynchronous
• Technical Requirements: Access to a computer with internet connection
• Support Resources: Purchase Support Hours Separately